It's also why studios have begun putting more emphasis on how trailers and teasers are created and when each are strategically released to the public.įor a long time, CinemaCon, an annual convention for theater owners and production companies, was the first place that studios would release new footage and new trailers. It's a competitive niche, that requires intense secrecy, quick turnarounds and an appreciation for the subtle nuances that drive fans nuts - especially fans who love to pour over each frame of a trailer, looking for Easter eggs. To stir fans into a frenzy, studios often seek out assistance from companies that specialize in making trailers. This type of marketing is not uncommon and it's why trailers have become a bit of a cult phenomenon. It was designed specifically to excite the fans attending these events. It has the length of trailer, but the content of a teaser. The "Rise of Skywalker" footage falls somewhere in between. These are aimed at informing the audience what the film is about and give more details about the cast and plot. Trailers are between a minute and two minutes and thirty seconds long. They show truncated clips and don't give away much about the plot. Teasers are usually less than a minute long and are used to stir up anticipation or intrigue about a film.
In those days, trailers were shown at the end of a movie, hence the name "trailer." These days, there are typically two kinds of promotions that studios will release: teasers and trailers. Since the 1930s, the entertainment industry has doled out trailers as a way of enticing moviegoers to return to the theater to see another film.
Still, little is known about the plot of this last installment in the nine-film franchise known as the Skywalker Saga. With three months left to go before the release of "The Rise of Skywalker," Disney has slowly parsed out details to eager fans. Disney saw similar fervor in August at its D23 Expo when it released another Star Wars teaser to a crowd of 7,000 fans during a panel showcasing the studio's upcoming feature films.